Performance Marketing / PPC
Campaigns built on data and clear goals. Performance Max, Shopping, Search and catalog campaigns segmented by ROAS and cost ratio, so budget flows where it delivers results.
Google AdsMeta AdsSklikMicrosoft Ads
PERFORMANCE MARKETING · 15+ YEARS OF EXPERIENCE
I turn data into measurable performance.
I'm Martin Šopf, a performance marketing strategist with fifteen years of experience. I build and run PPC campaigns on Google, Meta, Sklik and Microsoft for leading e-commerce brands in Czechia and across Europe. I specialize in XML feeds, data management and AI-driven automation.
15+
years in performance marketing
4
ad platforms
CZ→EU
clients across Europe
From Data to Performance
How product data becomes performance
A quality feed, correct segmentation and precise measurement are the foundation of every campaign I build. I turn well-prepared data into results that make sense for the business.
XML FEED · INPUT
PERFORMANCE · OUTPUT
ROAS0▲ rising
Cost ratio0 %▼ falling
Scaling0▲ at steady cost ratio
Expertise
Strategist and hands-on specialist
I don't stop at presentations. I design the strategy, build the data infrastructure, manage external teams — and run campaigns hands-on myself when needed. Always with a focus on measurable results.
XML feeds & data management
Product data is the foundation of performance. I build and optimize feeds, custom labels and data structures so ad systems know exactly what to offer and to whom.
Merchant CenterFeed managementCustom labelsGA4
Strategy & team leadership
I define direction, priorities and measurable goals. I manage external specialists and agencies, keeping performance growing consistently over the long term — not just for one quarter.
Marketing strategyTeam managementMentoring
Automation & AI
I connect marketing with IT. Scripts, API integrations and AI agents take over routine tasks, continuously monitor performance and save dozens of hours a month.
AI agentsAPI integrationsScriptingReporting
How I Work
A clear process that delivers results
No improvisation — four data-driven steps that consistently work for e-commerce projects of every size, from small shops to marketplaces with millions of listings.
01
Audit & data
I review accounts, feeds and measurement. I identify where performance is leaking and where untapped potential lies.
02
Strategy
I design the campaign structure, segmentation and measurable goals — ROAS, cost ratio, margin. All of it defensible.
03
Execution
I launch and fine-tune the campaigns — myself, or with a team I manage. Hands-on, with no compromises in communication.
04
Scaling
Automation and AI monitor performance around the clock. Budgets grow, efficiency stays intact.
Clients
Leading e-commerce across Czechia and Europe
I work with companies for which online sales are the main business driver — from Czech marketplace leaders to European brands operating across dozens of markets.
Marketplace
Czech market leaders
Vast catalogs with millions of unique listings. Segmentation and measurement that hold up performance even at massive scale.
Retail & fashion
European brands
Cross-border expansion: localized campaigns, feeds and measurement for a successful entry into new markets.
SaaS & tech
Technology companies
Acquisition strategy for B2B and B2C alike — from demo requests to self-service sign-ups.
🇨🇿 🇸🇰 🇵🇱 🇩🇪 🇸🇮 🇪🇺Experience across Central and Western European markets.
Contact
Let's boost the performance of your campaigns
Write to me and let's discuss where your performance stands today, how far we can take it, and whether we're a good fit. No long presentations — just a concrete next step.
<24h
email response time
30 min
free intro call
1:1
direct with me, no agency
© 2026 Martin Šopf · Performance marketing & data strategy